Services
ServicesServices
Japan's No. 1* recipe video platform
- Number of SNS followers12million people
- Number of app downloads44million people
*Number one in downloads and average monthly active users among cooking recipe video apps in Japan (iOS/Google Play combined) (as of August 1, 2020). App Annie Downloads and domestic recipe video app ranking: In-house research (as of October 2025)
Kurashiru
With over 44 million app downloads, we are the No. 1* recipe video platform in Japan. Our service mission is to "deliver happiness three times a day to 8 billion people," and we aim to provide a service that is easy to use every day, brings together information that will make your daily life more enjoyable, and conveys human warmth.
From "a place to find recipes" to "a place that makes you want to cook"
Kurashiru is a platform where you can find recipes and content that will make cooking fun, inspire you, and make you want to cook. It has evolved into a platform that brings together everything related to food and life, where you can easily find not only easy recipes that are useful for everyday cooking, but also time-saving recipes that can be made in under 10 minutes, recipes for bento boxes and pre-made meals, diet recipes, and more.
Includes recipes supervised by a registered dietitian
Approximately 50,000 of Kurashiru's square video recipes are created by Kurashiru's in-house chefs, "Kurashiru Chefs," under the supervision of a registered dietitian. Kurashiru Chefs are culinary experts, including registered dietitians, nutritionists, confectionery hygiene specialists, chefs, food hygiene managers, vegetable sommeliers, and cooking school teachers. They provide recipes that are safe and delicious to eat.
Not just cooking, but information on "lifestyle" as well
There is also a "flyer function" that allows you to compare prices at nearby supermarkets to find bargains, and a function that allows users to post videos they have created themselves. In addition to recipes, "Kurashiru" also provides information on daily life such as cleaning, storage, and DIY.